Curious about what kind of businesses you can do from home? There are so many options. This includes crafting, writing, accounting, and tech. You might be surprised at how many businesses you can conduct from home. Depending on your interests, skills, time availability, and budget, there is an opportunity that suits you.  This blog post […]

The trend of going digital is increasingly prevalent in our lives. We can see this shift everywhere; even small details like the way we interact with others are now primarily done through messaging apps or email rather than with business cards. Business cards have long been a cornerstone of networking and maintaining connections, but with

When starting a business, you’ll have to make several important decisions about how you want to structure and operate your company, such as becoming an LLC. When creating a business there are many things to consider, such as liability concerns, taxes, and personal financial resources. There are many different types of businesses that you can

When it comes to small business leadership, there are many different titles and roles that can be assumed by the people in charge. Often, the difference in title between President or CEO is a result of the company’s size and scope.  There are pros and cons to each position, which you should consider before making

There are many grants available for small businesses, with most of them being fairly straightforward to access. If you’re operating as a small business, it is likely that you will be eligible for a grant. Let’s take a look at how difficult it is to get a small business grant. What is a Small Business

Search engine optimization (SEO) is the key to helping small businesses be more successful. SEO directly affects search engine rankings, which is how customers find you online. Reaching the top of the search engine ranks can multiply your traffic exponentially, which is why small businesses should focus on improving SEO. Here is a deeper look

Creating a website for your business is a great way to promote your brand, showcase your products or services, and drive traffic to your business. A website is one of the cheapest and most effective ways to market your business, and it only takes an hour or two to set up.  There are many cost-effective

For small business owners, marketing can be a tricky thing. If you’re not careful, your marketing efforts can end up costing you more money and time than they’re worth. Whether you have a brick-and-mortar shop or operate exclusively online, there are a lot of different ways to market your small business. Here is a short

Companies with excellent customer service understand that it’s not just about answering the questions customers ask, or even anticipating their needs and suggesting products they might like. It begins with an understanding of who your customers are as individuals. It means taking time to get to know them, understand their challenges and pains, and then

Creating an omnichannel experience for customers is not only about having different sales channels for your products. It involves redesigning your business processes to respond to customer behavior and meet their needs in the most convenient way possible.  This continuous process requires aligning your brand, marketing messages, products, and services across all the sales channels.