Hashtags are critical when it comes to social media marketing, especially on Instagram and Twitter. They help spread your content around the world by allowing users to find it in searches. Using these hashtags to expand your following leads to either engagement or dissatisfaction. To ensure you get the former, you first need to have an understanding of how hashtags work.

It’s not easy to increase your social media presence, but you can see positive results with the right planning and resources.

What Is A Hashtag?

A hashtag is a set of clickable letters and numbers preceded by the pound sign (#), which Millennials and Gen-Z know as the hash symbol. The primary purpose of this is for any content to be discoverable anywhere in the world. Twitter and Instagram users use this to tag a topic. If you click on a hashtag, you will be directly taken to relevant posts or photos using a similar hashtag.

Users may also opt to follow your hashtags, meaning that they will see your posts regardless of if they follow you or not. As a result, they can be used as a great marketing tool for your business or brand.

The bottom line is that you can use hashtags to grow Instagram and Twitter followers.

Use Hashtags to Grow Instagram Followers

Before you post anything on your social media, it’s best to use a tool to help you figure out what hashtags to use to grow your Instagram and Twitter followers.

Check out websites geared towards helping small businesses promote their brands via social media using the most popular hashtags. You can see the popularity of particular tags and find patterns linked to the other tags being searched for. You can also find a thorough overview of who uses the topic tags that you are searching for.

However, you are advised to first check to see if the hashtags are relevant to your content, or else it could bring bad results for you.

Also, a famous hashtag doesn’t always mean it’s a good one. You need to pick one that is balanced out. As a trending hashtag, your content could be easily lost in the sea of posts and photos. If you wish to maximize your visibility using these trendy tags, you can use several tags to attract a more diverse audience.

Where Else Can You Use Hashtags?

Besides your social media posts, you can also use those clickable tags on your social media profile. This way, you’ll have the power to personalize your tag, which can lead people towards your brand.

You can also include tags on your Instagram, Twitter, and Facebook stories. It will let your audience discover the hashtags that you’re trying to promote. This is a common practice of a lot of influencers and businesses alike.

Hopefully, this has given you some insight into using hashtags on social media to gain more followers.

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